Monday Apr 12, 2021

Air Jordan 1 Retro High OG ‘Hyper Royal’ Release on April 17th

Ever since Michael Jordan stepped onto the court wearing the Air Jordan 1’s the idea of footwear was forever changed. Specifically made for the athlete, Tinker Hatfield wanted the sneaker to stand out against the traditional basketball sneaker. This creation is now one of the most hyped sneakers within the industry. Nike and Jordan Brand have continued to exclusively release new and sought-after designs of the classic sneaker.

Since its initial debut in 1985, the shoe has seen 20+ renditions ranging from the low top, the mid, and the high. But one of the more notable variants that receive attention is the Retro High OG. This model is incredibly important as it is the most accurate one to the original. If you aren’t engrossed in sneaker culture then some of the details may be overlooked. To tell if your Jordan 1 is a Retro High OG or simply a Retro High, consider these attributes: the OG does not have the Jumpman emblem embossed on the heel, and the tongue highlights ‘Nike Air’ branding instead of Jordan. These details are key due to the fact that the Jumpman and Jordan Brand weren’t official when the shoe was released. Thus, during its debut, the shoe recognized Nike Air technology. Lastly, another key detail is the padding within the tongue. The OG silhouette is seen with much more padding whereas the Retro High takes on a more slim finish. Many adore the extra padding upon the tongue as they find it more comfortable during times of wear. Knowing these Jordan features can help sneaker enthusiasts when it comes to future releases. 

Now that we have a better understanding of the design, we understand the popularity of Nike’s latest release. The Air Jordan 1 Retro High OG ‘Hyper Royal’ is set to release this week as it follows the steps of its predecessor ‘Turbo Green.’ First seen in 2020, the sneaker emulates a more clean and neutral complexion. Its classic leather base is detailed with suede overlays in a vibrant blue hue. A more distressed and worn design is implemented within the suede to provide a contrast with the clean design. Bridging the gap between the colors, a subtle grey highlights distinct motifs. The branding stated prior, including the Nike Air tongue, is the biggest contribution to its design- making a classic design fit contemporary styles. Many sneaker boutiques will carry the silhouette and hold raffles due to its popularity. Sneaker and fashion enthusiasts alike are hyped for its release and new colorway as it is applicable to all styles and outfits. 

Grab a more detailed look at the Air Jordan 1 Retro High OG ‘Hyper Royal’ above. Ready to secure your pair? Follow the instructions below to enter the draw and to shop all of our other current releases. 

Feature Release - Saturday, April 17th

  • Visit the “Releases” page on our site.
  • Click your size and enter your information.
  • You will be notified the night prior if your entry is granted.

Our Feature Release Draw ends Friday, 4/16, at 4 p.m. PST. All winners will receive notice the night before the official launch date if they have won.

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