Mike Amiri got his start in fashion by creating bespoke pieces for musicians like Axl Rose and Steven Tyler. After much success in Los Angeles, he began working with stylists and fashion brands to capture a sense of authentic west coast living. Since launching an exclusive capsule collection in 2014 in Los Angeles, AIMIRI has been creating stand-out pieces that provide a story for the wearer. As a combination of rock ‘n’ roll fashion mixed with casual streetwear, their designs are directed toward a consumer looking for a modern take on luxury. AMIRI has cultivated that aesthetic, becoming a go-to brand for edgy long-lasting pieces like jeans and leather jackets.
With that, AMIRI showcases their Pre-Fall/Winter ‘23 collection, available now. Continuing to focus on American aesthetics rooted in rock n’ roll, the new selection specifically draws inspiration from the California mindset. The collection embarks on an exciting intersection of time-honored and sport-inspired designs. The outerwear, deconstructed in pursuit of a more lightweight sensibility, reflects a school-spirit ambiance with emblem-laden varsity jackets. One of the key highlights of the collection is the transformative use of denim, elevating it to the ranks of luxury textiles.
The collection features a variety of apparel and accessories, including the Cotton Bandana Shorts and the Vintage Patch Varsity Bomber Jacket. Both pieces highlight the use of embroidery and patchwork which showcases the attention to detail put into the entire release.
The AMIRI Pre-Fall/Winter ‘23 collection is available now, click here to shop.