Founded in 2004 as a subsidiary of the iconic streetwear label Billionaire Boys Club, ICECREAM solidified the brand’s notable skateboarding inspiration. This staple fashion and music industry brand is best known for its distinct selection of loud, vibrant colors, bold graphics, and all-over prints while also utilizing signature ice cream imagery. The light-hearted designs range from diamonds to money signs and authentically encapsulate true men’s streetwear vibes. ICECREAM’s links to skateboarding solidified in 2004 when its name was dropped in Snoop Dogg’s ‘Drop it Like its Hot’ produced by its founder Pharrell Williams. The brand embraces a unique yet classic approach to streetwear apparel and continues to influence streetwear by upholding individuality through everyday apparel graphics.
With that, ICECREAM introduces its latest delivery for the season. This new collection presents a selection of outerwear, headwear, and even denim that will have you set for the new weather—additionally, the brand’s iconic graphic tees inspired by their signature ice cream motifs also reappearance. Perfect for layering and transitioning into the warmer weather, the ICECREAM Gomer Jacket is an essential outerwear item to keep within any wardrobe. This bold silhouette perfectly complements any collection while emphasizing the brand’s authentic streetwear aesthetics. Featuring a heavy fleece construction, the jacket allows for optimal warmth during all times of wear. The design incorporates an all-over knitted running dog print, while the full-zip closure offers a secure experience. The woven label at the chest and chest zipper pocket complete the overall aesthetic.
Additional apparel like signature denim jeans is featured in the new delivery from ICECREAM. Featuring a blend of cotton and spandex, the straight-legged design spotlights reinforced belt loops for security along with a classic five-pocket design. The pockets offer functionality to keep your belongings close, while the embroidered running dog motif at the rear pocket contributes to this classic silhouette. The vintage-washed shape incorporates ripped detailing at the front legs, while the subtle splatter detailing appears throughout the silhouette. The zip fly and hammer loop complete the look. The Just Visiting Trucker Hat from ICECREAM is a unique headwear item for any collection. The hat features a blend of cotton for additional breathability. An array of pins comprises the face, nodding to the brand’s signature motifs.
“Wealth is of the heart and mind, not the pocket.”
The ICECREAM Frosty Jacket is another outerwear item featured within the latest delivery. The silhouette upgrades itself from the standard hoodie by being crafted entirely by wool. A full button-up closure is placed alongside pockets, which offers a functional touch. Signature motif chenille patches are placed at the front and rear, emphasizing the brand’s authentic nature. Detailed pins are placed at the right portion of the chest, making an additional statement. Striped detailing can be seen throughout the trims, completing the rest of the design. With the ICECREAM Classic Hoodie, upgrade your current go-to hoodie. This signature design spotlights a cotton construction while including ribbed detailing that can be seen at the cuffs and hem. The drawcord hood’s primary spotlight includes the screen-printed ICECREAM running dog motif.
ICECREAM’s new arrivals are available now at all retail locations + online. Take a closer look at the latest delivery here.