Brain Dead is well-known for pushing the boundaries when it comes to apparel and highlighting artistic views on their premium-made designs. Created in 2014 by Kyle Ng and Ed Davis, the duo wanted to recreate standard streetwear styles and incorporate underground sub-cultures and upcoming artists. Hints of skate culture are mixed with post-punk and comical designs for an eccentric finish that plays into their overall brand. Most recently they have introduced collaborative projects with notable names including Vans Vault, Carhartt WIP, and North Face. These collections help garner traction for the label- allowing them to grow over the years.
Most recently the brand is introducing their Late Summer Collection which highlights independent artists within their close network. Featured artist include their close friends and incorporates a more whimsical approach to sophisticated styles. Premium fabrics are combined with intricate imagery that evokes a nostalgic feeling. Throughout the collection, the apparel follows a vintage theme that is reminiscent of the mid-90s. From raglan style tees to cues from the movie Dazed and Confused, classic apparel and headwear are given a throwback touch for modern times.
Abstract themes are highlighted within the collection as the Amoeba Watercolor Button Down and Beach Shorts are the main pieces introduced. Both developed with premium cotton, the shorts and top are engulfed with bold colors and contemporary finishings. Unique elements within both designs include rib-knit trim and jacquard stitching of the iconic Brain Dead motif. Coinciding with the bold prints, the Cow Cabana Shirt and Cow Dress Short are statement pieces that follow a monochromatic tone. Emphasizing the 90s aesthetic, the delivery includes their Paneled Football Mesh Shirt in Yellow and Burgundy. A polyester mesh base is designed with embroidered branding at the chest and printed details on the sleeve. Its colorful hues take cues from palettes of the 90s, making it feel like you’re going back in time. Experience similar emotions with the Ringer Tee. Its raglan design is constructed from premium cotton and highlights new graphics and branding. The tee is then completed with accenting trims for a cohesive finish.
Brain Dead’s Summer Drop 3 Collection is now available at our Chinatown and Wynn Las Vegas location+ online. Grab a closer look at the signature styles, here.