Saturday Aug 08, 2020

EUPHORIA | Mastermind World AW20 Available Now

Created in 2017, Mastermind WORLD is a sub-line that launched of Mastermind JAPAN. To celebrate the 20th anniversary of Mastermind JAPAN, creator Masaaki Homma announced the launch of its new global label, Mastermind WORLD. Mastermind WORLD has since created a cult-like following with its mysterious and dark demeanor. The high-end streetwear label is recognized as a luxury brand with extreme attention to detail and the use of high-quality fabrics. The brand can often be found using its signature motifs of skulls and crossbones. The story is that Homma drew over 1,000 different skeleton skulls before finalizing the skull logo that we see today on the brand. 

Mastermind WORLD celebrates its Japanese heritage by producing signature Japanese silhouettes mixed with an urban aesthetic rooted with a dark aesthetic. The label features classic ready-to-wear apparel from t-shirts, sweatshirts and more, that can be seen mostly in the same key colors; black, red and white. 

Mastermind World’s  AW20 collection Scene.5 EUPHORIA, creates this same mysterious and dark theme with a variety of Fall/Winter apparel. Featuring a dark and euphoric theme, the latest capsule collection includes ready-to-wear essentials from short-sleeved t-shirts in both black and white colorways, jackets and Mastermind World’s C0002 coat.

Must-have pieces in the collection include mastermind World’s SH003 Shirt which features a red-based flannel with skull logos throughout; Mastermind World’s TS043 T-Shirt which is a white essential t-shirt with a black Mastermind logo box in the corner; Mastermind World’s Sw037 Sweathershirt in black and white; and Mastermind World’s Silk Pyjamas.

To shop Mastermind WORLD’s AW20 ‘EUPHORIA’ collection click here. 

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