Jerry Lorenzo’s introduction of Fear of God in 2013 changed the fashion industry as we knew it. The premium luxury streetwear brand garnered attention globally for its ability to create staple wardrobe silhouettes that elevate yet blend into any collection. Before establishing the luxury brand, Jerry Lorenzo had just transitioned from club promoting to styling athletes when he realized a gap in the fashion industry was lacking this apparel.

When Fear of God came to be, it intended to combine sportswear softness with the complex intensity of expert tailoring. Then, in 2018, Fear of God Essentials was introduced as a more casual sub-label to the primary brand. Also referred to as FOG Essentials, the brand transformed the fashion industry further by mixing and matching Fear of God’s original intentions while making the apparel more accessible and affordable. Fear of God Essentials plays with different textures, silhouettes, and designs for men, women, and kids. Their clothing typically includes ready-to-wear creations like t-shirts, hoodies, crewnecks, sweaters, cardigans, shorts, joggers, leggings, sweatpants, running shorts, track pants, and more.

With that, Fear of God Essentials introduces its new kid's apparel for the season. Presented on new colorways like Light Tuscan, Seal, and Sycamore, this new collection elevates yet blends into any little one’s wardrobe by being easily wearable for all activities. One new stand-out arrival is the Kid’s Running Short. The breathable design features a blend of nylon and spandex, with an elastic drawcord waistband and side seam pockets that offer a functional touch. The rubberized logo and label wrap up the design. Additionally, the Kid’s Rugby makes an impression on any look with its unique waffle-knit blend of cotton and polyester. The silhouette is ideal for the ongoing transitional weather conditions in the spring months. The silhouette features a shirt collar along with a henley placket. The rubberized logo branding paired with the rib-knit detailing placed among the trims finishes the look.

Additional stand-out items include the Fear of God Essentials Kid’s Hoodie. The cotton and polyester-crafted silhouette utilizes a rubberized logo and label for added dimension. The front pocket offers a functional touch, while the rib-knit trims wrap up the aesthetic.

The new Fear of God Essentials Kids arrivals are available now. Click here to shop.