FEATURE Brand Roster Addition: RtA

FEATURE Brand Roster Addition: RtA

Haven Neiman


FEATURE Brand Roster Addition

First established in 2014, Los Angeles-based fashion and lifestyle brand RtA embodies bold ideals with aesthetic roots in Los Angeles ease and French sensibility. RtA stands for ‘Road to Awe,’ with its namesake representing an individual’s constant journey of evolution through authentic self-expression and determination against all ideas. The label depicts a movement and state of mind for the modern rebel with this concept in mind. RtA’s Eli Azran is the creative director and co-founder alongside CEO David Rimokh. He joined Eli to develop Rta, which both ended up being inspired by the artists’ trials and tribulations, which is reflected heavily in their brand’s offerings.


Initially starting with womenswear, RtA expanded into menswear in 2017. As a finalist of the prestigious Vogue x CFDA Fashion Fund, the label has gained a cult following of tastemakers and consumers alike. RtA values evolution, authenticity, and community, with a mission to inspire growth through authenticity. Their offerings can be described as irreverent luxury designed to be worn with intuitive and youth-inspired aesthetics. We at FEATURE are excited to announce that RtA is the latest addition to our brand roster. With that, we introduce the first-ever RtA arrivals at FEATURE.


The RtA Lawrence L/S Tee White System Failure embodies a streamlined grunge approach that makes a statement. Screen-printed branding is placed at the front along with additional phrases appearing at the rear displaying ‘System Failure.’ Crafted from complete cotton, the silhouette is both breathable and comfortable. The crew neckline and regular fit tie together the item. While boasting similar aesthetics, the RtA Lawrence L/S Tee Black XL Label embodies a rebellious approach. The enlarged branded patch at the chest makes a striking statement, while a small rendition of that notion appears with the left cuff. Made for a regular fit, this cotton-cut tee embodies elevated and sleek aesthetics that differentiate itself from the everyday offering. Both of these silhouettes represent RtA's commitment to crafting authentic and elevated apparel.


Additional apparel featured in RtA’s collection includes the RtA Owen Sweatpants Black Bonded. This premium design is crafted from Italian vegan leather and incorporates French terry cotton on the inner portion of the silhouette. Made for a regular fit, the sweatpants spotlight a velcro logo patch at the front, while the elastic drawstring waistband offers a functional touch. The ankle cuffs and back pockets complete the aesthetic.


FEATURE is excited for RtA to join our brand roster. RtA’s offerings are available now at our Las Vegas locations + online. Explore the modern and rebellious apparel here.

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