FEATURE x New Era Headwear | New Colorways Available Now

FEATURE x New Era Headwear | New Colorways Available Now

Chelsie Rendon



New Era was founded in 1920 as Ehrhardt Koch had a passion for making top-quality caps. Alongside his family and friends, they were able to make thousands of hats which eventually lead to their production of styles made for certain MLB teams. In 1934 they would gain their first baseball contract and the rest would be history. New Era has become a prominent brand to this day as they have perfected the ‘Brooklyn Style’ cap and introduced their personal renditions of signature designs. They now carry licenses for the NFL and NBA while also making exclusive silhouettes with brands such as Disney, Power Rangers, New Balance, and tons more. In 2018 we were given the opportunity to team up with the renowned hat label and introduce a line of their iconic 59FIFTY style. Since then, we’ve released new colorways and adaptions of our Old English Snapback and Fitted as it has become a part of our staple designs. 


The latest versions of our Feature x New Era Old

English F Snapback include two variants; either a neutral tonal design or light pastels.  The two-toned series is offered in Black and Snow Grey, Walnut and Cilantro Green, or Navy and Walnut. Light hues such as Regular Gold and Mango Mocha also make their debut this season. Each hat is designed with New Era’s signature fitted construction and contains premium wool. An Old English ‘F’ is embroidered at the base representing Feature while the side panel includes the classic New Era flag motif. A snapback closure is placed at the rear, coinciding with our classic name. Every hat also comes with a matching pin that can be removed and adjusted to your particular liking. Lastly, each style is completed with a flat brim and perforated holes at the crown for enhanced breathability during times of wear. 


In addition to our snapbacks, we also have styles that feature a traditional fitted design. The hat can be seen in different sizing which allows versatility that can be chosen to your liking. We recently introduced our off-white series as they take on a two-toned palette. The Feature OE Fitted Cap can be seen in Birdseye Blue, Kelly Green, and Dim Orange. Making it the perfect addition all season long. Similar elements from the Snapback are transferred onto the Fitted Cap rendition as it has a timeless finish that can be paired with any outfit. 


Our Feature x New Era Old English F Snapback and OE Fitted Cap is now available at all retail locations + online. Grab a closer look and shop the latest colorways, here.

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