Although our exclusive 2023 FEATURE NBA All-Star Weekend Experience in Salt Lake City is over, we’re still spotlighting our exclusive collaborations with the NBA, Utah Jazz, and New Era.

Our collaboration with New Era stems from our first collaborative 59FIFTY Fitted silhouettes. With each FEATURE x New Era 59FIFTY Fitted arrival, both brands’ aesthetics collide into a premium silhouette, all while spotlighting national sports teams from the MLB, such as the Los Angeles Dodgers, the NFL, like the Las Vegas Raiders, and even the NCAA with the University of Nevada, Las Vegas. In our FEATURE NBA All-Star Weekend Experience, we introduced our first-ever collaboration with New Era that spotlights all 30 NBA teams. In addition to being presented on a 59FIFTY Fitted, another must-have capsule arrives with NBA influences, but this time is shown on the 9FIFTY Snapback. This premium headwear allows basketball fans to represent any of the 30 iconic NBA teams, such as the Los Angeles Lakers, Chicago Bulls, and the Utah Jazz.

With that, the FEATURE x New Era NBA 9FIFTY Snapbacks are ideal for any NBA fan’s team of choice. Whether it's the Milwaukee Bucks, New York Knicks, or the Philadelphia 76ers, this headwear makes an excellent addition to any headwear rotation. Composed of polyester, the FEATURE x New Era NBA 9FIFTY Snapback takes on woven eyelets at the crown for added breathability and comfort. A flat brim is placed, while a signature NBA All-Star patch is embroidered on the wearer’s right side. A signature New Era flag is embroidered on the left side. At the rear is embroidered FEATURE script branding. The team’s logo is embroidered at the front, while the contrasting undervisor wraps up the remainder of the design.

Shop our exclusive FEATURE x New Era NBA 9FIFTY Snapbacks now at feature.com.