FEATURE x New Era ‘Night Vision’
Authentic sports heritage brand New Era’s legacy dates back over 100 years. The American headwear company was founded in 1920 in Buffalo, New York, by Ehrhardt Koch, who had a passion for crafting high-quality caps. Now considered an international lifestyle brand, New Era became the official brand of the MLB in 1993 and produced its first professional baseball New Era cap for the Cleveland Guardians the year after. As the only brand in sports history with exclusive headwear rights for the MLB, NFL, and NBA. New Era is most recognized for their iconic fitted cap, the 59FIFTY Fitted. Countless sports teams have been featured within classic New Era adjustable snapbacks, beanies, and fitted hats, such as the Los Angeles Dodgers, Atlanta Braves, Boston Red Sox, Chicago White Sox, New York Yankees, and many more. New Era headwear has remained a cultural icon continuously throughout each generation and decade within various subcultures besides athletes, including hip hop artists, graffiti artists, and more.
New Era's iconic and easily recognizable flag logo is consistently found within the side panels of each of their headwear offerings. FEATURE has been collaborating with New Era since 2018 by introducing 'FEATURE' renditions of classic New Era silhouettes. These designs spotlight iconic sports teams and our local Las Vegas teams, such as the Las Vegas Raiders and the University of Nevada, Las Vegas (UNLV) Rebels. We are excited to announce that we once again joined together with the signature headwear brand in our ongoing collaboration's new arrivals, the FEATURE x New Era 'Night Vision.'
The new and exclusive FEATURE x New Era 'Night Vision's primary spotlight is the bold and distinct glow-in-the-dark properties setting it apart from the traditional headwear offerings. The hats in this collection represent teams such as the Los Angeles Dodgers, New York Yankees, Las Vegas Raiders, UNLV Rebels, Chicago White Sox, and the San Francisco Giants. The fitted silhouette embodies a polyester construction and spotlights exposed stitching placed throughout its entirety. Woven eyelets at the crown offer a functional and breathable experience. An additional spotlight of the design is the embroidered glow-in-the-dark logo placed at the face and an iconic World Series or All-Star patch placed at the right side panel. Featuring a grey undervisor, the silhouette is completed with a distinct gold FEATURE pin at the front.
FEATURE Release - Saturday, February 26th
* Visit the "Releases" page on our site.
* Click your size and enter your information.
* You will be notified the night prior if your entry is granted.
Our FEATURE Release Draw ends Friday, 2/25, at 4 p.m. PST. All winners will receive notice the night before the official launch date if they have won.