Friday Feb 26, 2021

Introducing our Women’s Core Collection

Since our initial introduction in 2010, our goal is to provide the highest quality products in the fashion industry, from streetwear and high-end fashion to our own private label. What fuels our drive is the combination of art, music, and fashion, and as we grow, we can tap into different categories that encompass our DNA. Our private in-house label has helped us solidify our presence within the fashion industry, as we focused on menswear and perfecting its quality. Now that we’ve found a premium combination of fabrics and construction processes, we can introduce our latest addition within our signature line-up. Our Women’s Wear line is the beginning of a new category of our private label making its debut. Providing core staple pieces, we aspire to grow this category over time and build a solid foundation within our label that’s All Things Women. 

Our first collection consists of our Logo Hoodie and Crop Top. These garments champion our signature FEATURE branding across the chest. The use of a quality print provides its long-lasting rubber material emphasizing an elevated effect within its lettering. Our logo’s simple design reverts to our original roots, a feature we wanted to highlight within our first drop. This delivery also showcases a plethora of colorways that emphasize our graphics. The familiar colors of Rose, Sage, and Athletic Grey are seen within both silhouettes, along with a black variant. Two colors are made specifically for each piece, including a purple hue named ‘Mauve’ for the Hoodie and ‘Navy’ for the Top.  

Our Crop Top is constructed with combed cotton, which provides its mid-weight quality. The use of this specific fabric provides its relaxed fit and premium composition. Overall comfort can be seen within its smooth trimmings and crewneck construction. Coinciding with the crop, the Logo Hoodie’s quality utilizes a heavyweight finish - exuding its luxe craftsmanship. Made with cotton French terry, the hoodie’s attributes include a kangaroo pocket and a relaxed-fitting hood: a leisurely design made for all-day comfort. Rib-knit trimmings and drawstrings provide a sophisticated and tailored element that can be adjusted to your desired style. 

As we continue to expand our private label, we hope to create new styles that can be implemented within your closet lineup. Grab a closer look at our first Women’s Core Collection, available now at all retail locations + online. To shop our collection, click here.

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