Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, Asics started focusing on making basketball shoes. Still, it later expanded its product range to include running shoes, training shoes, and various athletic apparel. The label is renowned for its technologically-innovative footwear designs, especially in the field of running shoes, where its technology aims to improve comfort, support, and performance for athletes. 

‘Asics’ is an acronym derived from the Latin phrase ‘Anima Sana In Corpore Sano,’ which translates to ‘A Healthy Soul in a Healthy Body.’ This philosophy reflects the company’s commitment to promoting a healthy and active lifestyle. Since it was established, Asics has become a prominent brand in the sports industry, as even athletes wear Asics for their technological innovations, comfort, performance enhancement, sport-specific designs, and aesthetic appeal. The Japanese label's footwear has grown to become staples in the streetwear industry as well. With that, a notable new arrival from Asics is the GEl-Kayano 14 Women’s in ‘White/Simply Taupe.’ This technologically-advanced sneaker spotlights a blend of synthetic leather and mesh and a lace-up front for security. Embroidered branding paired with a solution-dyed sockliner and GEL technology makes an impression.

"Anima Sana In Corpore Sano"

With that, Asics introduces its latest arrivals. The Asics Gel-Lyte V ‘Simply Taupe/Greige’ makes an impression. This is one of the most popular and iconic models produced by the Japanese sportswear brand, as it is revered for its combination of style and comfort. The design’s Gel cushioning technology enhances shock absorption and comfort, while the shoe’s aesthetic makes it suitable for both casual wear and athletic activities. The sleek design is accredited to its combination of premium materials and its sock-like collar that provides a snug and comfortable fit. An additional component is the split tongue design which also ensures a more secure fit and helps reduce any potential discomfort. This specific silhouette spotlights a premium blend of recycled materials paired with signature Asics technology and branding for a finishing touch.

Asics’ new footwear arrivals can be found online now by clicking here.