New at FEATURE: Sneaker Care Products

FEATURE Sneaker Care Products

How to Clean Your Sneakers

When it comes to sneakers, it's essential to keep them looking clean and fresh and maintain an extensive lifespan. We at FEATURE understand the importance of sneakers and all that goes into taking care of them. We are excited to introduce our new sneaker care products, now available at all retail locations + online. Our shoe care products include the Basic Cleaning Kit, Premium Cleaning Kit, Sneaker Protector, and Sneaker Wipes. Keep reading to learn how to clean your go-to pair of sneakers with our FEATURE Premium Cleaning Kit.


Make sure that you begin with a dry fiber cloth and a bowl of warm water.


The first step in cleaning your sneakers with our FEATURE Premium Cleaning Kit is to apply the FEATURE Sneaker Cleaner to the shoe. This environmentally-friendly cleaning product cleans at a microscopic level for up to three days after application. The pro-bacterial solution is biodegradable and safe to use on most materials. 


For the second step, dip your FEATURE Premium Brush into your bowl of warm water. Crafted from sustainable wood, the brush features sturdy bristles that are safe for all materials.


Gently brush your sneakers with the FEATURE Premium Brush to lift out stubborn marks and stains, which will make your sneakers look brand new.


After brushing, wipe your sneakers with a dry fiber cloth and leave them to dry.


Spray the FEATURE Sneaker Protector generously around the exterior to finish the process. This formula protects at a molecular level, as it forms a long-lasting, invisible barrier against dirt, water, and oil. The water-based solution absorbs deep into the sneakers’ fibers. Lastly, spray the inside of your sneakers with the FEATURE Odor Protector. This formula eliminates bacteria for optimal control while also being biodegradable. The formula fights off odor for up to three days after application.


Keep your sneakers looking brand new with our new FEATURE Sneaker Care Products. Take a closer look at all of the products here. Watch the video below for a detailed look on how to use the FEATURE Premium Cleaning Kit.


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