New Brand Roster Addition
What first began as a fly-fishing outfitter and storefront based in the Northern Japanese prefecture of Hokkaido has since revolutionized into an official clothing label titled South2 West8. Founded by Kaname Nagaoka, its name is taken after the address of the original flagship store, South2 West8, and the label itself is part of the enigmatic Nepenthes (Needles) brand umbrella. The leisure and lifestyle brand is centered around the act of ‘Tenkara,’ which translates to ‘from the sky’ or ‘from heaven.’ Tenkara is a traditional and minimalist Japanese fly-fishing requiring only a rod, line, and fly. South2 West8 embodies a playful utilitarian aesthetic that offers the duality of function and finish. The label’s boundless creations and distinctive angles have garnered approval and support in the fashion industry worldwide. We are excited to announce that South2 West8 is the latest addition to our brand roster.
For a more everyday and casual look, South2 West8 also includes a selection of graphic tees. The S/S Round Pocket Tee is composed of a blend of cotton and polyester, resulting in a comfortable and breathable experience. Ribbed detailing resides at the neckline. A chest pocket is placed for additional functionality, while screen-printed branding resides at the chest, with additional graphics appearing at the rear. With the South2 West8 Coach Jacket, the outerwear item features a premium yet functional aesthetic. Composed of cotton and nylon, the silhouette includes a pointed collar and a press-stud closure for additional security. The front patch pockets are placed, while screen-printed branding can be seen at the front of the design, with additional printed graphics at the rear to finish the overall look.
An additional stand-out apparel item featured in the South2 West8 delivery is the South2 West8 Multi-Pocket Zipped 2 Way Jacket. This premium yet tactical design is composed of polyester ripstop and embodies authentic utilitarian aesthetics. The silhouette spotlights three-dimensional zipper pockets at the front and rear. The sleeves are detachable, further emphasizing its functional aesthetic. Mesh comprises the inner lining for added comfort and breathability. A full-zip closure is placed for security, while the ribbed detailing at the neckline, cuffs, and hem spotlights the remainder of the design. The South2 West8 Tenkara Trout Short is another apparel item that makes a statement within the brand’s repertoire. The silhouette is composed of polyester and spotlights an all-over outdoor-inspired print paired with a woven brand patch at the front. The waistband includes a belt for added functionality, while the front pockets finish the remainder of the functional aesthetic.
South2 West8 is available now at our Wynn Plaza location + online. Click here to take a closer look at these new arrivals here.