No other label has made quite an impact on the headwear industry like New Era. The headwear giant was established in 1920 by Ehrhardt Koch in Buffalo, New York. Having gained exclusive headwear rights to all three major sports leagues, New Era has also grown to collaborate with other brands such as Fear of God Essentials, Just Don, along with our ongoing FEATURE x New Era collaboration.
Presented on the iconic 59FIFTY Fitted silhouette, the initial start of this collaboration began in 2018 when FEATURE intertwined with New Era to create collaborative renditions of the iconic silhouette. For the past four years, a series of exclusive headwear collaborations has been introduced by the two entities. One of the first silhouettes introduced in the FEATURE x New Era collaboration is the Feature Old English F Snapback.
This premium silhouette is now introduced in three new colorways: Maroon/New Olive, Cilantro/Black, and Navy/Seaweed. The Feature Old English F Snapback is composed entirely of polyester, resulting in a durable and premium finish. At the crown are an array of woven eyelets, all of which offer a touch of breathability to the entirety of the silhouette. Additionally, the primary spotlight of the snapback is the raised and embroidered Old English ‘F’ residing at the face. At the wearer’s left side is a signature embroidered New Era flag for additional detailing. At the rear of the design is an adjustable snapback closure which offers a comfortable experience. Above this closure is embroidered FEATURE script branding. The top of each brim holds a contrasting hue, while the undervisor boasts a gray color for added dimension and a finished look.
Our new and exclusive FEATURE Old English F Snapback arrivals are available now in-store + online. Take a closer look by clicking here.