Casablanca was founded in 2018 by French-Moroccan designer, Charaf Tajer. Based in Paris but manufactured in Casablanca, Morocco, Casablanca is known for its use of bold patterns that mixes comfort and elegance into one. The French Moroccan designer is known for his work as a creative director for various brands, like Pigalle, and working with well-known names like Virgil Abloh.
Casablanca is a menswear collective that is inspired by hotel lobbies and traveling. The brand’s model is to produce high-quality and luxury apparel that is comfortable that reimages the timeless sports aesthetic. Using Neapolitan tailoring techniques, Casablanca is known for its bold all-over prints on button-ups, t-shirts, linen suits and terry cloth tracksuits. Casablanca fashion expresses the marriage of Charaf’s two cultures, the unique fusion of French-Moroccan history and explores their visual conversation.
Since its inception, Casablanca has been spotted on many high-profile celebrities from Young Thug, Big Sean and Gunna. Casablanca has also partnered with New Balance in the highly sought after 327 “Idealiste” silhouette.