Diadora is an Italian athletic company whose main focus is creating sportswear, fashion and lifestyle sneakers for everyday use. The Heritage Collection specializes in retro runners from the Diadora sneaker archives. Some past collaborations include marquee brands and stores like Ronnie Fieg, LimtEDitions, Solebox, and 24 Kilates. One of the only remaining companies to produce footwear in Italy, Diadora strives to create runners that are comfortable but still have street wear wear-ability.