Fucking Awesome, often referred to as FA, was founded in 2001 by professional skate legend Jason Dill alongside Mike Piscitelli and Anthony Ave Engelen (AVE). The brand is known for its “skater attitude” consisting of brash graphics that are an extension of Dill’s personality. Dill is a skater from New York who used to ride for Alien Workshop and a variety of other companies including Etnies to Vans. He also hung out with the Supreme crew which helped him build a solid relationship with the streetwear giant. In the early days of Fucking Awesome, Dill would make tees and hand-deliver them to the Supreme store for them to sell.
Ignoring the clothing industry norms of releasing quarterly collections, Fucking Awesome releases very limited drops whenever they feel like it. Fucking Awesome delivers classic streetwear silhouettes such as t-shirts and hoodies with bold graphics. The brand also showcases skateboarding decks with bold colors and graphics.The brand's signature logo that is featured on a variety of their apparel was ripped from Hulk Hogan’s brand, Hulkmania. In 2014, FA also ventured out and started their own official skate team.
Because of its unapologetic authenticity, FA has grown to be one of the most well-respected brands among skaters and streetwear enthusiasts alike. The brand has participated in collaborations with major brands such as Adidas and Vans.