Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
The nephew of Ralph Lauren, Greg Lauren launched his namesake label in 2011. As an artist and a part of the Lauren family, Greg was exposed to the idea of creatively expressing himself through fashion from an early age.
Greg Lauren uses unconventional techniques and DIY construction to create unique pieces that are crafted by hand. The LA-based designer uses vintage military-inspired wear with a grunge twist to make one of a kind piece that stands out in any crowd. Pieces are often made by sourcing different flannels, vintage military, or repurposed denim. Many pieces display unique distressing and deconstruction which are all done by hand, the epitome of DIY.
Greg Lauren can be described as ready-to-wear and often lives somewhere between the past and future. In a world where so many brands look the same, Greg Lauren has managed to stand out. For that reason, Greg Lauren can be found on the backs of celebrities such as Miguel and Kendrick Lamar.