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The nephew of Ralph Lauren, Greg Lauren launched his namesake label in 2011. As an artist and a part of the Lauren family, Greg was exposed to the idea of creatively expressing himself through fashion from an early age.
Greg Lauren uses unconventional techniques and DIY construction to create unique pieces that are crafted by hand. The LA-based designer uses vintage military-inspired wear with a grunge twist to make one of a kind piece that stands out in any crowd. Pieces are often made by sourcing different flannels, vintage military, or repurposed denim. Many pieces display unique distressing and deconstruction which are all done by hand, the epitome of DIY.
Greg Lauren can be described as ready-to-wear and often lives somewhere between the past and future. In a world where so many brands look the same, Greg Lauren has managed to stand out. For that reason, Greg Lauren can be found on the backs of celebrities such as Miguel and Kendrick Lamar.