The fashion label Honor The Gift was first introduced in 2017 by its founder and NBA All-Star Player Russell Westbrook. Westbrook, who now acts as the Creative Director brand, founded Honor The Gift on the self-belief and dedication to never stop working towards your greatness, no matter the hardship. To represent a commitment to each individual’s gift, Honor The Gift’s aesthetics represent core quality, purpose, and storytelling concepts. Inspired by Russell Westbrook’s upbringing in California, the NBA basketball star’s keen and bold fashion sense is present within each apparel offering. Embodying meaningful and straightforward detailing, Honor The Gift is well-versed in crafting a selection of apparel and headwear placed within the worlds of streetwear and high fashion. Each collection typically includes vintage aesthetics with spiritually-inspired graphics, bold fabrics, and minimalist detailing.