Hypebeast was founded in Vancouver by Kevin Ma in 2005 on the platform Blogger. Ma’s blog was a self-serving online journal in which he used to document his interest in fashion and sneakers. Over the years, Hypebeast has grown to be the go-to website for all things fashion and lifestyle. In addition to fashion, Hypebeast touches on culturally-relevant content in the realms of art, music and design.  Hypebeast coins themselves as “the leading online destination for men’s contemporary fashion and streetwear.” They have expanded their blog with the addition of the Hypebeast magazine which has featured renowned artists, designers and fashion icons.