Founded in 2011 by Don C, Just Don is a luxury sportswear brand known for reinventing classic Mitchell & Ness snapbacks with 100% python, leather backed brim, and buckle closures and turning them into Don C hats. Don C gained notoriety behind the turntables as Kanye West’s DJ. Handling Ye's day to day and working with new signees to G.O.O.D. gave Don C the opportunity incorporate his tastes into Mr. West's creative ventures. With so much access to high profile stars Don C has been successful in putting his signature snakeskin-billed Just Don hats on everyone's heads making them a very sought-after and hard-to-get item.