Founded by cultural icon Don C in 2011, Just Don is a luxury sportswear brand known for reinventing classic NBA shorts, jerseys and python leather snapbacks. Don C gained notoriety as Kanye West’s road manager and D.J. Don C also worked as G.O.O.D. Music’s label manager and signed new artists to the label. In addition to Just Don, Don C is also the co-owner of Chicago’s RSVP Gallery and has been successful in putting his signature snakeskin-billed Just Don hats on everyone’s head.

Just Don fuses fashion with sports, entertainment, music and art. Primarily known for the very sought after Just Don hats, Don C has an ongoing partnership with Mitchell & Ness, where the brand gets their retro sportswear and apparel to work with. Since the start of Just Don, the brand has branched out to providing customizable shorts with high-end sports aesthetics. 

Just Don focuses on community and lifestyle. The brand resonates with sports lovers and fashion enthusiasts alike. Notable collaborations can be seen with Jordan Brand on the Air Jordan 2 Retro Just Don “Beach” box set.