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FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Represent is a UK-based luxury streetwear label founded by brothers Mike and George Heaton at the age of 19 in 2012. The brothers are co-owners as Goerge handles the “business” side while Mike handles the “creative” side. The fashion label originally started out as a college project where they started printing t-shirts for friends.
Their seasonal offerings are made in England and include long flowing silhouettes and thoughtfully layered pieces united around a dark palette of neutral tones from denim, t-shirts and accessories. Having their garments produced in the UK allows for them to have better control and communication with their manufacturers. Represent produces high-quality apparel with reasonable price points that pulls inspiration from rave culture and 90s British-Pop.
Represent has gained notable popularity from a variety of high profile celebrities from Justin Bieber, Dua Lipa and Migos. Staying true to its UK roots, the brand has collaborated with UK-based brands such as Admiral and Walsh.