Los-Angeles based brand, Siberia Hills, was founded in 2017 by Daf. The brand and it’s name are inspired by Daf’s Siberian roots. After failing out of Parsons Design School, Daf took a trip to the Himalayas and India which played a huge role in the inspiration and fruition of Siberia Hills.
Siberia Hills features graphics that merge anime and sci-fi with gothic text and imagery. The brand is known for its dark and mystical aesthetic that features aliens and mutant animal motifs throughout. The iconic Sailor Moon-inspired collection helped put Siberia Hills on the map along with some help from celebrity support.
Siberia Hills caught early support from big name figures such as Travis Scott, Billie Eilish and Ian Connor.