Created by iconic Japanese fashion designer Yohji Yamamoto in 2003, Yamamoto partnered with Adidas to bring designer sports fashion from the East with Y-3. Prior to Y-3, Yamamoto has a long history in the fashion industry with h... Created by iconic Japanese fashion designer Yohji Yamamoto in 2003, Yamamoto partnered with Adidas to bring designer sports fashion from the East with Y-3. Prior to Y-3, Yamamoto has a long history in the fashion industry with his namesake label and Y’s which began in 1972.  Y-3 produces avant-garde fashion with a sports twist that can be seen mostly in black and white color schemes, that can be described as luxury sportswear. The name Y-3 comes from Yohji’s first initial “Y” and “3” which represents iconic three-stripes of the Adidas brand. The brand produces apparel, accessories and footwear and has grown to be vastly popular in both the streetwear and sports industry.  Y-3 can be seen on a variety of A-list celebrities including Justin Bieber, Beyonce and The Weeknd. View more