Represent was founded in 2011 by brothers George and Mike Heaton. The brand came to fruition because of a college project initiated by George, who discovered the marketability of his art through graphic designs on clothing. He began sourcing blank clothing to screen print his designs onto. The brand name came from a brainstorming session where ‘Representing’ emerged. Upon a friend's suggestion to drop the suffix, the name ‘Represent’ was born, marking the beginning of the brand's history. Today, Represent has quickly become one of Britain’s premier fashion brands.
Represent is known for creating refined and progressive pieces that embody the brand’s core beliefs. All of their garments are meticulously designed and created with expert craftsmanship. Represent’s latest releases include a selection of t-shirts, hoodies, sweaters, and flannels that feature bold graphics and use high-quality materials.
T-shirts from Represent, like the Fall From Olympus Tee pictured above, make an impression with their premium construction. Cut from a medium-weight cotton, each t-shirt has a slightly oversized fit for comfortability. Signature graphic designs are seen using high-build colors, leaving a raised effect. The Represent metal bar tag is placed at the hem, solidifying the luxury feel. Similarly, the new hoodies and sweaters from the brand feature the same screen-printing techniques and the distinctive metal bar.