New Brand Arrival: By Parra

New Brand Arrival: By Parra

Haven Neiman

By Parra

New Brand Arrival

Dutch artist Pieter ‘Parra’ Janssen is best known for his surreal bird-like characters and distinctive saturated colors. Although his early work focused primarily on vibrant hand-drawn letters and humor, his artistry has evolved, becoming seamlessly layered abstract art of his iconic and core pieces. The respected multimedia artist’s work includes sculptures, paintings, drawings, animations, and miscellaneous textile work. Each creation made by Pieter Parra reflects enigmatic and instantly recognizable aesthetics. By easily defying categorization, Pieter is known for his pop imagery and vibrant color theories, resulting in his distinct mark on the world of art-recognized worldwide. With Pieter Parra’s bold artistic vision and influence in mind, we are excited to announce that the Dutch artist’s fashion label, By Parra, is the latest FEATURE brand roster addition. 


Parra is a streetwear-inspired fashion label that takes a surrealistic approach to pop art influences. With bright and vibrant colors intertwined with bold lettering and the artist’s bizarre characters, each item contributes to the core of Parra’s unique aesthetic. These creations are brought into the world of fashion with an understated approach. There simply is no mistaking a piece by Parra, which authentically reflects his true creativity. Made to last without sacrificing comfort, these new arrivals include a selection of everyday apparel like tees, hoodies, sweaters, along with a selection of casual headwear that also reflects Piet Parra’s renowned illustrative style.


By Parra’s The Thinker T-Shirt is one of the signature items spotlighted within this delivery. By elevating itself from the standard t-shirt, this distinct graphic tee features a cotton silhouette with authentic breathability and long-lasting comfort. Screen-printed By Parra branding can be seen at the chest intertwined with shape imagery, while the same can be seen at the back while referencing geometric inspiration. A crew neckline is placed, while a subtle woven By Parra brand label at the hem ties together the aesthetic.


Additionally, the Bird Face Font Sleeve Stripes Crew Neck Sweatshirt from By Parra is the perfect elevated everyday apparel item that is perfect for transitioning into different seasons. This sleek silhouette embodies an authentic cotton-cut silhouette, contributing to its comfortable aesthetic. A crew neckline can be seen while subtle ribbed detailing at the cuffs and hem are placed. Screen-printed stripes are placed at the sleeve, while stitched snail-like embroidered branding at the chest completes the design. Alongside this sweatshirt are the Sitting Pear Track Pants. Featuring a polyester blend, this unique pair of pants incorporates an elastic drawcord waistband with side pockets, while its primary statement is the eye-catching all-over geometric prints. An embroidered By Parra signature at the waist ties together the look.

“By Parra”

Stay warm while upgrading the standard beanie with a new signature headwear offering from By Parra. Perfect for the cooler months, the Signature Beanie from By Parra is modern but distinct in its aesthetics. Crafted from original acrylic, the beanie comes in one size and spotlights a single-fold design. The primary spotlight of the Signature Beanie is the embroidered branding that is proudly displayed at the face of the silhouette, therefore completing the rest of the look. Additionally, the By Parra College Crewneck Sweatshirt takes a collegiate approach to the traditional profile. Both breathable and elevated, this sweatshirt is crafted from authentic cotton, contributing to its soft aesthetic. Ribbed details can be seen throughout the trims, while the embroidered By Parra patched branding at the front ties together the silhouette.


We are excited that Pieter Parra’s label By Parra has joined our premium FEATURE brand roster. The brand’s latest arrivals are available now at our Wynn Las Vegas location + online. Take a closer look at these pop art-inspired designs here.

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