Initially started as a destination shopping experience in the streetwear district of Los Angeles, “FourTwoFour on Fairfax” was founded to create a space for cutting edge ideas for fashion, lifestyle, music and art. Aside from its boutique location, FourTwoFar has expanded to its own in-house ready-to-wear collection and jewelry line. 

424 extended its reach by providing a private label project created by Guillermo Andrade. The label included ready-to-wear staples influenced by elements of contemporary art paired with Los Angeles street style. The goal of the private label was to reimagine streetwear for the world while refining modern taste. The brand can be easily recognized by its iconic distinctive red armband. The 424 aesthetic is clean and understated but the details are sure to grab attention with its bold designs. 

Since its inception, the brand has grown to be a cult-like favorite in the streetwear industry. Notable collaborations include Adidas Originals, Stampd and more.