Founded in 1999 Australian fashion label Ksubi has evolved into one of the most notorious and recognizable brands in the world. With a silent K and pronounced as “sue-bee,” the Ksubi clothing brand is primarily known for its quality denim which consists of unique washes, fits, and distressing. Ksubi has crafted the perfect everyday lived-in style and has grown into one of the biggest brand names in denim and streetwear.
Ksubi clothing is easily recognized by the small details on their denim such as a black pocket flag that hangs from the back right pocket, cross logo embroidery above the back right pocket and a small double cross logo printed on the back of the left pant leg near the knee. Aside from denim, the brand also features a line of ready-to-wear essential basics, sweatshirts, jackets, knits, and more.
Ksubi has attracted the attention of a fan base of celebrities from the likes of A$AP Rocky, Travis Scott, The Weeknd, Kendall Jenner, Kim Kardashian and Hailey Bieber. The brand name has also been featured in a number of hip hop songs from artists such as Playboi Carti, A$AP Ferg, Stormzy and Lil Uzi Vert. Ksubis DNA has always been to follow its own instincts and its this attitude that has fostered Ksubi's global cult following ++