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Ksubi is an Australian brand co-founded in 1999 by Gareth Moody, Dan Single, Paul Wilson and George Gorrow. With a silent K and pronounced as “sue-bee”, the brand is primarily known for their quality denim which consist of unique washes, fits and distressing. Ksubi has crafted the perfect everyday lived-in style and has grown into one of the biggest brand names in denim and streetwear.
Ksubi is easily recognized by the small details on their denim such as a black patch that hangs from the back right pocket, cross logo embroidery above the back right pocket and a small double cross logo printed on the back of the left pant leg near the knee. Aside from denim, the brand also features a line of ready-to-wear essential basics, sweatshirts, jackets, knits and more.
Ksubi has been seen on every A-list celebrity from A$AP Rocky to Kylie Jenner. The brand name has also been featured in a number of hip hop songs from artists such as Playboi Carti, A$AP Ferg and Lil Uzi Vert. For the latest Fall 20 collection, supermodel Kendall Jenner became the face of Ksubi’s “Sign of the Times” collection that features an 8-piece capsule of everyday wear denim.