MAD Paris, known for its luxury watches, was founded in 2006 by designer Pierre Lheureux. The brand blends luxury goods and creative customization into one to deliver high-end customizable watches.
MAD Paris separates themselves from their competitors as they give consumers the opportunity to get a one-of-a-kind luxury watch. The average time it takes MAD Paris to customize one watch takes anywhere between four to six weeks due to the very tedious and complex nature it takes to build the watch. All watches are coated in a diamond-like carbon (DLC) and are all made by hand.
Since its inception, MAD Paris has gained notoriety in the industry and can be seen on a list of celebrity clientele from Drake to Virgil Abloh. Notable collaborations include 1017 Alyx 9SM and Colette.