Reese Cooper first launched his eponymous label back in 2016. However, the Los Angeles based brand didn’t gain traction in the fashion industry until 2018 when he found its first full menswear collection at the Fall/Winter Paris Fashion Week. Within a few short years, Reese Cooper has become one of the youngest-ever finalists for the CFDA Vogue Fashion Fund in 2019.
Fueled by vintage Americana fused with the great outdoors, Reese Cooper takes classic streetwear silhouettes mixed with workwear craftsmanship. Each seasonal collection is made to represent a different season in the brand’s journey. From fashion to photography, film to interior decor, each capsule tells a different story, illustrated through powerful messaging and intricate detailings. Excerpts from the brand’s story can be found through each outwear piece: “This is a story fueled by escapism and exploration. Clothing, objects and visuals inspired by what you need, what you cherish and what you acquire on the journey.”
The brand prides itself on inspiring young creatives and protecting the planet by dedicating a portion of their annual revenue to different organizations. The brand’s ethos can be found through community, education and the environment as Reese Cooper aligns their values to be represented throughout its seasonal collections.