Feature Presentation: Better Off Dead Winter '12 Lookbook


Feature Presentation is a new segment brought forth by Las Vegas retailer, Feature. Carrying a diverse range of products including New Balance (Made in USA and UK), Saucony, Asics, Android Homme, Norse Projects, Tantum, Naked & Famous, U.S. Alteration, and others, Feature aims to put together photo essays and lookbooks highlighting select brands shot against unique backdrops found only in Sin City.

To kick things off, the burgeoning retailer has elected to put the spotlight on a brand that has seen a great deal of success in store -- Better Off Dead. For those that are not aware of the brand, the label comes from the minds of the talented couple, Le Messie and Amanda S., collectively known as FALSE. The in-house label from the duo fuses fashion and art into individually hand-screened & hand-finished tee shirts and sweatshirts. Presentation offers a look at a select range of Holiday 2012 pieces that are currently available in store. Each item features Better Off Dead’s distinct take on iconic fashion logos set against a basic color palette including grey, black, and white.

For this inaugural installment of Presentation, the team elected to shoot photos at the Tod Motor Motel off of Las Vegas Boulevard. The city offers numerous room accommodations ranging from the extremely lavish to the more seedier. At first glance, Tod might appear more towards the latter, but there’s no denying its rather appealing appearance thanks largely in part to its distinct, almost Miami Vice-ish pastel pink and green paint found throughout the motel.

The Better Off Dead Holiday 2012 collection is now available at Feature.

Photographer: Francis Santos
Models: Devyn Stiff and Lane Beebe

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