Los Angeles-based streetwear label PLEASURES was founded by Alex James in 2015. The brand is known for incorporating intense punk, grunge, and rock-n-roll aesthetics. The definition of PLEASURES is "A Mood. An emotion. An altered state of being." The brand believes that real pleasure begins with your clothing. Known for crafting a variety of heavily graphics-based streetwear apparel such as sweatshirts, crewnecks, t-shirts, the brand also creates headwear and accessories.  PLEASURES transforms inspirations of alternative '90s subcultures and the DIY lifestyle into clothing that evokes feelings of nostalgia. Various celebrities have been seen wearing the clothing brand, including Playboi Carti, Kylie Jenner, and The Weeknd. PLEASURES has partnered with many notable brands, including Reebok, Doc Marten, and Crocs.