The concept of On came to fruition in 2010 from professional athlete Olivier Bernhard. Known for his athletic abilities, he wanted to dedicate his time to crafting and reinventing the traditional running shoe. After dozens of prototypes, On, released their first model, the Cloudracer. Their ‘Cloud’ line is their most sought-after design as it features an adaptive sole that reduces muscle fatigue and lowers heart rates. This silhouette has captivated sneaker enthusiasts and athletes alike- growing its popularity over time.  On is known for its premium and technological advancements within the footwear industry. The fashion label perfectly blends contemporary footwear with functional aesthetics that can be worn in varying settings. Since its inception, the label’s presence has grown across the globe and can be seen on Olympic athletes Nicola Spirig, Chari Hawkins, and Javier Gomez.