Brand About Nothing 4

Brand About Nothing (BAN), founded in 2020 by New Yorker Eric Cooper, boldly targets youth culture, drawing inspiration from their rebellion against societal norms. It champions authenticity and self-expression, aiming to enligh... Brand About Nothing (BAN), founded in 2020 by New Yorker Eric Cooper, boldly targets youth culture, drawing inspiration from their rebellion against societal norms. It champions authenticity and self-expression, aiming to enlighten and foster positive change through fashion. BAN envisions immersive physical spaces to offer a deeply personal experience, believing in the power of collaboration to create impactful narratives within local communities.