New Era first debuted in 1920 and has remained a pinnacle in popular culture throughout each generation. New Era’s legacy is involved heavily with various subcultures ranging from athletes to hip-hop artists. The New Era brand was created by hatmaker Ehrhardt Koch, whose love for creating high-quality caps resulted in him creating a full-fledged entity. Since its early beginnings, New Era has become the most iconic headwear brand, as it became the official headwear brand of the MLB in 1993. Now owning the headwear rights to all three major U.S. sports leagues, New Era remains a pinnacle figure in our world.

With that, New Era is primarily recognized for its iconic 59FIFTY Fitted silhouette. This fitted hat is known for its flat brim, structured front panel, and signature team logo branding. The hat is primarily synonymous with baseball culture, as it is the official on-field cap for the MLB and is even worn as a fashion statement by thousands worldwide. FEATURE and New Era started their collaboration in 2018 and continue introducing exclusive silhouettes that are must-haves for any headwear collection. These collaborations include FEATURE x New Era ‘Lotus,’ FEATURE x New Era ‘Flaming Dice,’ FEATURE x New Era ‘Bamboo,’ FEATURE x New Era ‘Northern Lights,’ and many more. We’re thrilled to introduce our latest FEATURE x New Era collaboration—the FEATURE x New Era ‘Fruit Pack’ 59FIFTY Fitteds, combining MLB aesthetics with classic pieces of fruit.

This exclusive collection spotlights iconic MLB teams like the Los Angeles Angels, Houston Astros, Chicago Cubs, New York Yankees, and more. These hats are ideal for the summer with their unique shades. Composed of polyester, the cap features a fitted design and woven eyelets at the crown for a breathable touch. The flat brim spotlights a contrasting undervisor. An embroidered New Era flag can be found on the left side of the hat, while the embroidered championship team patchwork on the right side makes an impression. The embroidered team logo at the face and the embroidered MLB Batterman logo at the rear wrap up the remainder of the exclusive headwear silhouette.

FEATURE Release - Friday, July 21 

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Our FEATURE Release Draw ends Thursday, 7/20, at 4 p.m. PST. All winners will receive notice within 24 hours of the release date if they have won.