Mastermind WORLD is a sub-line that launched with the revival of Mastermind JAPAN in 2017. Homma picked the name “Mastermind” as it started with the same initials as his name and he enjoyed the duality of the definition. Mastermind WORLD has a sense of mystery around them which has helped create a cult-like following for the brand.
To celebrate Mastermind JAPAN’s 20th anniversary, they announced the launch of their new global label, Mastermind WORLD. Homma describes the difference between JAPAN and WORLD as, “I find that mastermind WORLD serves as a spiritual successor of JAPAN through its centered investigation of themes.”
Upon its launch, Homma set out to create a luxurious streetwear label with an extreme focus on details and quality. Mastermind is easily recognizable by its iconic skull and crossbones motifs that can be seen across the label’s apparel from outerwear, tees, hoodies, and more. Homma drew over 1,000 skulls by hand before settling on the logo we see today. Mastermind has collaborated with many sought after brands such as Bape, Neighborhood, Stussy, and Medicom.