The term ‘Tenkara,’ which translates to ‘from the sky’ or ‘from heaven,’ can be defined as the traditional Japanese method of mountain stream fly-fishing that requires only a rod, line, and fly. This concept is what inspires the leisure and lifestyle brand South2 West8. What first began as a fly-fishing outfitter and storefront based in the Northern Japanese prefecture of Hokkaido has since transformed into a full-fledged clothing label. Founded by Kaname Nagaoka, its name is taken after the address of the original flagship store. South2 West8 is housed under the Nepenthes (Needles) brand umbrella. Taking on a playful utilitarian aesthetic that offers the duality of function and elevation, the outdoors-inspired brand is paving the way for future brands alike, as its boundless creations and distinct angles have captured the fashion world.

With that, South2 West8 introduces its latest collection. Consisting of premium outdoors-inspired technical apparel, this collection features an array of must-have items like the South2 West8 L/S Round Pocket Tee. Composed of cotton and polyester, this silhouette utilizes a crew neckline. Additional ribbed detailing can be found in the cuffs as well. At the front of the silhouette is a screen-printed South2 West8 logo, while at the rear are additional graphics for a finishing touch. An additional must-have item is the South2 West8 Tenkara Trout Pullover Jacket. Composed of polyester gabardine, this functional design makes an impression. The design includes an array of multiple pockets as well as a fishing rod holder, nodding to the brand’s fly-fishing outfitter roots. The game pocket and front button closure offer a functional touch. The woven label at the front completes the aesthetic.

South2 West8 also spotlights a collaboration with Montana-based artist Ben Miller on the South2 West8 x Ben Miller Jungle Fatigue Jacket. Composed entirely of cotton, the jacket utilizes a front button closure and two front-button fastening chest pockets. Bottom pockets are also placed, while the adjustable button cuffs provide further functionality. The screen-printed paint graphics finish the remainder of the design. Besides the jacket, a final must-have from South2 West8’s new collection is the Belted C.S. Pant. Composed of cotton and nylon, the pants utilize a technical aesthetic. An adjustable drawcord hem is seen, while the four pockets allow for items to be kept close. The integrated belt and embroidered branding complete the look.

South2 West8’s new collection is available now in-store + online. Click here for a closer look.