Puma teams up with New York based label, ICNY for their latest collaborative project. Utilizing ICNY's reflective technology, Puma's classic R698 silhouette ($150) receives a futuristic makeover. The collection is constructed from a unique ripstop upper featuring reflective piping throughout the stitching. The tonal upper is complimented by a leather liner and a set of 3M laces to accentuate the project's reflective motif. Puma's signature Trinomic lace jewel as well as a custom Puma x ICNY tongue label gives the delivery its finished look. Purchase your pair online this Friday, October 2, At 9PM PST/12 AM EST.

- Kevin Sanchez