FEATURE x New Era
Established in 1920 by Ehrhardt Koch in Buffalo, New York, the headwear brand giant New Era was founded on the principles of crafting high-quality caps for all. Since its early inception, the headwear label has grown into a notable full-fledged lifestyle headwear brand that has exclusive headwear rights to the NFL, NBA, and MLB. New Era is mostly recognized for its iconic fitted cap, the 59FIFTY Fitted. Iconic sports teams have been proudly featured on New Era’s iconic headwear silhouettes such as fitted caps, snapbacks, beanies, and more. Some of these notable sports teams include but are not limited to, the Los Angeles Dodgers, Atlanta Braves, Boston Red Sox, Chicago White Sox, New York Yankees, and many more. Remaining a cultural icon among each generation’s subcultures, New Era continues to grow as the most well-known headwear brand to exist.
The history of FEATURE and New Era all started in 2018 when FEATURE intertwined with New Era to create collaborative renditions of iconic New Era headwear silhouettes. For the past four years, a series of exclusive headwear collaborations have been introduced between the two brands. Primarily featured on the 59FIFTY silhouette, these headwear offerings have spotlighted countless sports teams and FEATURE as a whole.
Introduced in our latest FEATURE x New Era arrivals is our Old English F Snapback Hat w/ Pin. Constructed from polyester, the hat takes on a structured six-panel design. The design itself is crafted from premium polyester. The woven eyelets at the crown add a breathable touch, while the flat brim adds a color-blocking aesthetic that spotlights the look. The same hue placed at the top of the flat brim is also seen at the top of the crown along with the rear adjustable snapback closure, allowing you to tailor it to your desired fit. Additionally, the raised and embroidered FEATURE ‘F’ at the face paired with the embroidered New Era flag motif at the left side panel spotlight the design even further. At the rear is an embroidered FEATURE script logo which ties together the rest of the exclusive silhouette.
The final addition to the latest FEATURE x New Era headwear delivery is the FEATURE x New Era Old English F Fitted ‘Multi-Panel.’ This premium headwear item is presented on the iconic 59FIFTY Fitted silhouette and is composed entirely of polyester. What spotlights this silhouette from others is the unique corduroy multi-paneling seen throughout the structured silhouette. Additionally, the woven eyelets at the crown add a touch of comfort and breathability. An embroidered FEATURE ‘F’ is raised at the face, while the FEATURE script embroidery at the rear spotlights the silhouette further. A signature New Era flag is embroidered at the left side panel for added detailing. The flat brim spotlights a grey undervisor, contrasting the silhouette in its entirety. The silhouette is tied together with a gold FEATURE pin included with the hat for a finished look.
The latest FEATURE x New Era headwear arrivals are available now at all retail locations + online. Get a closer look at this exclusive headwear by clicking here.