Just Arrived: New Balance

Just Arrived: New Balance

Haven Neiman

New Balance

Just Arrived

Established in 1906 by William J. Riley, New Balance is an American sports footwear brand founded in Boston. William J. Riley was a British immigrant, and this background can still be found within elements of New Balance’s branding today. The sports heritage footwear label’s initial intention was to create an arch and orthopedic support products. By 1960, New Balance switched its focus to generating more footwear for athletics. New Balance perfectly blends function and fashion, as its more lifestyle and leisurely shoes didn’t make an appearance until the 90s. Each footwear offering created by New Balance offers optimal performance technology in any style preference, such as iconic models like the New Balance 990 and New Balance 992 models. Since its early beginnings, New Balance has grown to collaborate with brands and entities like Kith, Teddy Freshgoods, Casablanca, Concepts, JJJound, Bodega, Aime Leon Dore, and more.

 

In addition to athletic sneakers, New Balance is well-versed in crafting premium apparel, as seen in the New Balance MADE collection. This unique blend of clothing elevates sport with athleisure. The New Balance MADE Crew Sweatshirt is cut from 100% 440 GSM french terry cotton, offering optimal comfort. Ribbed detailing is seen at the neckline, cuffs, and hem. An embroidered New Balance patch logo resides on the chest, finishing the rest of the aesthetic.

 

Although New Balance has collaborated with a plethora of iconic brands and artists, one of its latest collaborations is with Joe Freshgoods in the ‘Conversations Amongst Us’ collection. The Conversations Amongst Us Hoodie is also featured in this unique capsule, consisting of apparel and footwear. Composed of complete french terry, the silhouette highlights the communication of shared experiences within a community, both verbal and nonverbal. The campaign aims to show how people are bonded through conversations. The silhouette’s french terry construction provides optimal breathability, while the design is made for a comfortable oversized fit. Joe Freshgoods’ campaign inspires the printed graphic at the chest. The hoodie also meets New Balance’s green leaf standard for an eco-friendly touch.

 

Among New Balance’s latest arrivals is a new variation of the iconic 57/40 silhouette. Featured in a Sea Salt/Vintage Rose colorway, this must-have sneaker brightens up any summer sneaker collection. A blend of suede and mesh resides within the upper, while the lace-up front offers a secure fit. The stacked midsole combines heritage aesthetics within its contemporary design language. Overall inspired by the ‘80s, the silhouette also sports a modified tread rubber otusole underneath for added durability. Reflective detailing and signature New Balance branding are seen throughout the look, finishing the design.

 

A new variation of the iconic 992 silhouettes also appears in the heritage sneaker brand’s unique delivery. Introduced in a ‘Wheat’ colorway, the New Balance 992 features a leather upper and an overall tonal layered design. While embodying luxury craftsmanship and vintage running aesthetics, the sneaker also spotlights subtle branding on the side walls. The ABZORB midsole adds additional comfort with each step. A rubber outsole underneath completes the design.

 

First introduced in 2002 and reintroduced in 2020 as the ‘2002R,’ the 200 silhouettes from New Balance is a premium Made in USA lifestyle shoe initially given the title as a luxury running sneaker. Originally designed to be a top-of-the-market sneaker, it borrowed its sole from the brand’s most popular running sneaker, which was 1906. The New Balance 2002R is a must-have for any sneaker collection. This updated version continues its 30-year legacy. Providing optimal comfort, the silhouette includes a blend of mesh and pig suede within the upper. The ABZORB midsole adds optimal comfort with each step and a touch of shock absorption. The Stability Web and N-ergy outsole placed within a rubber blend contribute to its durable aesthetic. New Balance branding placed throughout ties together the rest of the look.

 

New Balance’s latest arrivals are available now at all retail locations + online. To shop the latest apparel and footwear, click here.

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