New Balance, founded in 1906 by William J. Riley, is an American sports footwear brand founded in Boston. Riley was a British immigrant and elements of his British roots can still be found in its branding today. The brand originally set out to produce products for arch support and orthopedic footwear to provide consumers with more comfort and “new balance.”
In 1960, the New Balance switched their focus and started targeting athletic footwear. Their recognizable and iconic “N” logo wasn’t featured on their silhouettes until the 70s. New Balance is known for their highly sought-after Made in the U.S.A and Made in the U.K products and their classic retro runners. One of the most popular silhouettes to date is the 990 sneaker and is often recognized by the phrase “Worn by supermodels in London and dads in Ohio.”
Today, New Balance is recognized as one of the leading sneaker companies worldwide. Paired with blue denim and a black turtleneck, New Balance’s 992 model was a staple piece in Steve Jobs’ iconic outfit. New Balance saw another pop culture moment when it was featured in A Tribe Called Quest song with the popular lyric, “I sport New Balance sneakers to avoid a narrow path.” New Balance has partnered with Ronnie Fieg, Concepts and Aime Leon Dore on some highly sought after collaborations.