Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
New Balance, founded in 1906 by William J. Riley, is an American sports footwear brand founded in Boston. Riley was a British immigrant and elements of his British roots can still be found in its branding today. The brand originally set out to produce products for arch support and orthopedic footwear to provide consumers with more comfort and “new balance.”
In 1960, the New Balance switched their focus and started targeting athletic footwear. Their recognizable and iconic “N” logo wasn’t featured on their silhouettes until the 70s. New Balance athletic footwear is known for their highly sought-after Made in the U.S.A and Made in the U.K products and their classic retro runners. One of the most popular silhouettes to date is the 990 sneaker and is often recognized by the phrase “Worn by supermodels in London and dads in Ohio.”
Today, New Balance is recognized as one of the leading sneaker companies worldwide. Paired with blue denim and a black turtleneck, New Balance’s 992 model was a staple piece in Steve Jobs’ iconic outfit. New Balance saw another pop culture moment when it was featured in A Tribe Called Quest song with the popular lyric, “I sport New Balance sneakers to avoid a narrow path.” New Balance has partnered with Ronnie Fieg, Concepts and Aime Leon Dore on some highly sought after collaborations. Shop New Balance new releases below.