Founded back in 1906 by William J. Riley, New Balance is recognized as one of the leading sneaker companies in the world. Originally created to produce orthopedic footwear, New Balance now delivers an array of athletic to lifestyle footwear enjoyed by the masses. 

New Balance is known for its highly sought-after “Made in the USA” and “Made in the UK” silhouettes. Their classic retro runners have become extremely popular and the 997 style has become one of the most sought after silhouettes. They are often recognized by the phrase “Worn by supermodes in London and dads in Ohio,” as the classic dad sneaker has become a fashion staple in today’s society. 

New Balance’s latest 997 silhouettes take on a rosy palette delivering another spin on the staple sneaker. The silhouette features a monochromatic pink on the upper with brushed pigskin and mesh on the toebox, midfoot panels, tongue and heel counter. Details include grey accents on the signature “N” logo and laces. Finish details include a black outsole and white midsole. 

To shop the New Balance Made in US 997S “Pink/Grey’ (M997SPG) click here. 

Price: $160 USD 

Other New Balance’s currently available are the 997H model which includes the New Balance 997H in Neo Flame/Classic Blue and New Balance Women’s 997H in silver birch/gum. Other 997 models include the New Balance 997 Sport in Moonbeam and Varisty Orange which takes on a vibrant color palette. For a more toned-down silhouette, the New Balance 997 in green and white is available. 

To shop the latest New Balance arrivals click here.