Digital Marketing Coordinator - Demand Creation

Las Vegas, NV USA

The Digital Marketing Coordinator - Demand Creation is an integral part of FEATURE’s success, supporting demand creation efforts for digital and retail. The Digital Marketing Coordinator - Demand Creation will work cross-functionally with marketing and creative departments and will be heavily focused on three key areas: expanding our in-house private label, special projects, and general marketing campaigns. The candidate must be able to excel in a fun, fast-paced environment, and have extreme attention to detail. The candidate must also understand how marketing campaigns are intertwined with all channels. This is a full-time position, based on-site in Las Vegas, and will report to the Content Manager.

Time allocation is estimated:
● 50% - Campaign & Project Management
● 40% - Content Planning
● 10% - Content Ideation


  • Bachelor’s degree in relevant field
  • Background or interest in footwear industry preferred


  • Own the execution of different campaigns, including writing content creative briefs and collaborating with the creative team and contractors.
  • Contribute to content marketing topics and strategy brainstorms primarily in three main categories: private label, special projects, and general digital/retail campaigns.
  • Research upcoming product launches and marketing campaigns and write cohesive creative briefs.
  • Ensure company branding and messaging is consistent across all communication, materials, social media channels, and website placements.
  • Manage model scouting and coordination of models for a variety of creative shoots.
  • Collaborate with creative and content team on photography and video production shoots, including having the responsibility of location scouting, pulling inventory, identifying props, and more.
  • Implement brand voice and tone throughout all content.
  • Manage content updates across various platforms including social media channels, website, and newsletter.
  • Monitor and report on special projects and general marketing campaigns including ROI analysis and KPI reporting.
  • Stay up to date with the latest digital marketing trends and best practices.

Measures of success

  • Ability to prioritize multiple projects and manage many moving parts to keep projects on track.
  • Carefully follows the Feature style guide to ensure consistency and accuracy of all content
  • Always remains on brand when creating content
  • Is a natural problem solver; gets to the correct answer one way or another
  • Works autonomously and is a self-starter
  • Excellent communication, problem-solving, and project management skills
  • Extremely well organized
  • Thrives in a fast-paced environment
  • Works well cross-functionally with multiple teams
  • Collaborative and works well with team members
  • Has an appetite for staying on top of news and trends related to our industry
  • Shares bold and creative ideas
  • Works with a sense of urgency, mainly when dealing with timely content and product releases
  • Flexible and works well when having to pick up new projects on the fly
  • Sees tasks through from beginning to end


  • Complete medical/dental/vision package to fit your needs
  • Employee Discounts on all Feature Products!
  • Open PTO Policy
  • A positive and supportive team environment

FEATURE has been providing iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the Las Vegas strip, we took a passion for sneaker culture, and turned it into a movement of art + fashion, cultivating premium menswear from all over the globe. We’re home to over 120 of the most exclusive top-tier brands, from Nike and Stone Island, to Off-White and Comme des Garçons, including our private label brand of essential cut and sew apparel. At FEATURE, we’re in a never-ending pursuit of the latest and greatest niche brands and are always evolving while offering some of the most exclusive, limited release product in the world. We are now rapidly expanding with the success of our online store, our flagship location at Wynn Las Vegas, our original store in Chinatown, our brand-new location in Calabasas, CA and the soon to open location in Scottsdale, AZ.

FEATURE is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.


Digital Marketing Coordinator - Demand Creation

• Full-Time Employment

• Non-Remote Position based in Las Vegas Read about our Privacy Policy
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Any questions? E-mail the hiring manager

Marissa Villamor