Founded in 2011 in Manchester by brothers George and Mike Heaton, the British luxury streetwear label Represent (also referred to as Represent Clothing or Represent Clo) is best known for its garments that take on concepts of relentless effort, refinement, and constant progression. What inspired the brothers to establish Represent? It all began as a graphic design project in which George Heaton realized he could sell his art as graphic clothing. He started locally sourcing blank clothing and screen-printed his designs. Represent has flourished for the past decade, quickly becoming one of Britain’s premier fashion labels. The brand often includes everyday apparel such as hoodies, t-shirts, joggers, cargo pants, and additional knitwear. Represent accurately combines luxury aesthetic with graphic immediacy, further emphasizing the brand as a powerhouse of British fashion.

Along with adding Represent to the FEATURE brand roster, we are excited to announce that FEATURE is also the first West Coast boutique to carry the British-based fashion brand. Keep reading for a closer look at our first collection arrival from the luxury label.

Represent's new delivery spotlights an array of must-have graphic apparel, such as the Represent Shark T-Shirt which makes a distinct impression with its premium vintage graphic aesthetic. Ideal for layering or wearing on its own, the silhouette utilizes a complete cotton construction. Made for an oversized fit, a crew neckline is also placed for added dimension. At the chest is screen-printed branding with additional shark-inspired graphics for a finishing touch. Besides a selection of graphic tees, Represent also introduces hoodies like the Represent Racing Team Eagle Hoodie. Cut from cotton, the design utilizes ribbed detailing that can be found at the cuffs and hem. The kangaroo pouch pocket is treated with a subtle woven label. The piece-dyed construction takes on a unique aesthetic overall, while the screen-printed branding and graphics at the front tie together the look.

This collection from Represent also includes an array of pants, such as the Represent Carpenter Denim. This must-have denim silhouette makes an impression with its premium blend of cotton and elastane. Made for a low rise and baggy fit, the jeans include a zip fly and a standard five-pocket design for a functional touch. The double knee panels make a statement in addition to the metal D ring at the left front belt loop. The embossed branding wraps up the remainder of the silhouette.

Represent’s debut collection at FEATURE is available now at our Chinatown Las Vegas location + online. Click here to shop now.