Founded in 1994 by Errolson Hugh and Michaela Sachenbacher in Munich, Germany, ACRONYM started as an independent design agency intertwining concepts of style and technology into functional apparel. Partly known for its versatile and technical designs, the clothing is consistent with providing a monochromatic approach to colors. ACRONYM is defined as a laser focus to detail as well as its functional and modern approach to apparel, which emphasizes the brand’s iconic reputation.

The designers share their love for technical and innovative cuts through each piece, which undoubtedly catapulted into a loyal and reliable cult following. The brand has collaborated with notable brands, with the most recent being the powerhouse, Nike. Due to its attention to function, Nike commissioned designer Hugh to oversee their reintroduction of the All Conditions Gear (ACG) line. In 2002, TIME Magazine named the Analog MD Clone Jacket one of the most remarkable inventions of 2002. This accomplishment stemmed from the iconic and unique collaboration with KHS Tactical Equipment Germany, the German Special Forces signature manufacturer.