Established in the Spring of 2012, John Elliott the label was founded by John Elliott and his high school friend and business partner, Aaron Lavee. John Elliott produces high-quality menswear apparel and is known for creating functional yet modern designs with high-quality fabrics.  John Elliott clothing is primarily known for its high-end basics with minimal to no branding. Their collections feature basic, essential denim and cut and sew menswear pieces. The brand focuses on providing a functional wardrobe and puts an emphasis on providing the utmost quality fabrics and fits. John Elliott pushes American values and attitude which can be found apparent throughout his collections.  Notable collaborations can be seen with John Elliott x Nike Air Force 1 and the John Elliott x LeBron Icon. John Elliott jeans, shirts, sweaters, shorts, and more can be seen on a range of different types of celebrities including LeBron James, Kevin Hart and Kevin Parker of Tame Impala.