Fashion and lifestyle brand RtA first came to fruition in 2014 by Creative Director and Co-Founder Eli Azran and CEO and Co-Founder David Rimokh. RtA is centered around bold ideals, rooted in Los Angeles ease and French sensibility. RtA stands for ‘Road to Awe,’ and the brand stands for an individual’s constant journey of evolution through authentic self-expression and determination against all odds. In 2017 RtA expanded its brand to include menswear and embody a movement and state of mind for the modern rebel. Their designs are elevated, youth-inspired, and meant to be worn authentically. As a finalist of the prestigious Vogue x CFDA Fashion Fund, RtA has gained a cult following of tastemakers and consumers. Countless celebrities have worn the brand, including Kylie Jenner, Kendall Jenner, and Machine Gun Kelly. Other brands have collaborated with the label, including Dundas World and Mastermind Japan.