In our second collaborative partnership with G-Shock, FEATURE is proud to introduce the ‘24HRS in Las Vegas’ iteration of the iconic DW6900 style. Inspired by the city where FEATURE was founded, this custom watch design captures the feeling of being in the city that never sleeps. 

Like all other G-Shock styles, this custom variation is extremely durable. G-Shock’s core belief is that each watch must pass the triple 10 philosophy: water-resistant to 10bar, minimum 10-year battery life, and could survive a 10-meter drop. G-Shock watches are built to withstand the most demanding conditions, from extreme temperatures to heavy impact. They are even magnetic-resistant, making them perfect for all lifestyles. 

The ‘24HRS in Las Vegas’ watch is highlighted by the brown transparent resin case + bands. Matching gold face + crowns, with small hits of green throughout the case adds dimension to the watch. The bezel features a signature red and black roulette wheel, and the adjustable brown resin band can be switched to the green resin band, which has a roulette-numbered print. FEATURE branding can be seen throughout the design, and a fully custom box houses the watch and its accessories. Specific utility specifications include a flash alert system, a 1/100-second stopwatch, different measuring modes + a timer. 

The FEATURE x G-Shock ‘24HRS in Las Vegas’ will be available exclusively in-store + at our launch event on October 15. To read more about the Block Party launch event, click here.