Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Reigning Champ was established in 2007 in Vancouver, Canada by Craig Atkinson. Atkinson also started wings+horns and first learned about apparel manufacturing in 1996 when he started a Japan-based company to bring Americana culture overseas. Atkinson is also recognized for being the main manufacturer of fleece for Supreme for over a decade.
Reigning Champ focuses on producing premium athletic wear with high quality basics and heavyweight fleece. Their hoodies and sweats are designed and built with original fabrics emphasizing rugged construction and unrivaled comfort guided by their principles; respect the details, master simplicity.
Reigning Champ has known to collaborate with many top brands. Notable collaborations can be found with Adidas, the NBA, the MLS and Converse.